The Label & Lure Division
Logotypes of Distinction
Identity design that cuts through the noise. We start by extracting the core idea—your values, your audience, your myth—then translate it into a look, a tone and a palette that feels inevitable: crisp, confident, and instantly recognizable. Because a logo isn’t decoration. It’s your story - sharpened, legible, and built and branded to endure.
The Alchemy of Identity
STEP 1
We start with a consultation: what the 20STL logo should say before it ever says a word. They sent reference images that matched their aesthetic—because the more we know about your sensibility, the sharper the mark. Then we poured out four quick comps: different silhouettes, different moods, same mission.
STEP 2
Second consult. We cut what didn’t work, kept what did, and dialed in the colors that mattered. The team locked onto the stopwatch concept—big “20” up front, name underneath—clean, legible, and ready to hit. They asked for “a little dangerous,” so we leaned into hazard-sign energy with yellow and black.
STEP 3
Final consult. Final tweaks. The chosen mark gets tightened, polished, and stamped into its finished form—the logo you see now.
01
Immersion
Digging into the core frequency of the brand to find its true north.
02
Structure
Defining the skeletal geometry and the visual weight of the mark.
03
Reduction
Shaving away the noise until only the spirit of the brand remains in its purest form.
Large-Format Persuasion:
The Poster Archives
Every campaign is a story of shadow and grit, staged like a secret you’re allowed to witness—then strained into bold type and a moody twist.
Poster design as controlled folklore. We take an idea, give it a silhouette, a headline, and an alibi—then you hang it where it can do the most damage.
Branding & Visual Identity Architecture
Total Visual Ecosystems
01. Narrative Strategy
We begin by distilling the cinematic core of your brand, establishing a foundation that commands presence through shadow and light.
02. Visual Vocabulary
Custom typography systems and monochromatic color pours designed to survive the glare of the digital age without losing their soul.
03. Identity Application
From tactile print editions to high-fidelity digital interfaces, your identity remains consistent across every physical and virtual touchpoint.
Co-conspirators
The collaborators
Stroh’s Brewery Imagination House Little Wekiva Brewery The 808 Haos on Church Levitt Foundation Naturally Rooted Landscape Design Aloft Hotels Blue LaLa Entertainment Kress Fuel Bar and Restaurant The Barber Fund Burtons Bar Smallscapes Landscape Design Becca Basic Creative Emporium Outdoor-Africa Safari Muddy Waters Restaurant Three Monks Creative Legacy Sports Complex Axis Magazine Frosty’s Christmastime Lounge 20 Seconds To Live The Florida Music Festival Venice Performing Arts Center
Pabst Blue Ribbon 3 Bridges Brewing Olympia Brewery The Woods Craft Cocktails Thornton Park Main Street District The Venue Ivanhoe Village Main Street District The Parkview Wine and Bar National Bohemian Brewery The Hammered Lamb Bar & Pub Fish Out Of Water Sushi The Citadel Detective Agency Eola Wine Company XL Gallery Aku Aku The Imperial Rainier Brewery Cystic Fibrosis Foundation Think Live Be Property Team Sonoma Draught House Lone Star Brewery Calvin Rockett Bar & Grill Southampton Brewery
Mucho Tacos & Tequila The Lodge Shipyard Brewery Sofa and Suds The Haute Hick Back Booth Wall St. Plaza Room 3 Nine Antipop Music Festival The Great Orlando Beer Festival Rock Star Bowling Fighting Records Fly South Music Agency University of Central Florida
Whispers & Lies
When I was referred to Patrick, I’d been looking for someone to design a logo with very specific and challenging needs, but didn’t have any clear ideas and was hoping to collaborate with someone who had some inherent design sensibilities. His workflow helped greatly with my lack of specific direction by digging through my creative influences and making suggestions. There were great ideas throughout all of the samples that helped us refine the concept and move toward something effective and unique. Patrick was beyond intuitive in helping me come up with something I wouldn’t have imagined otherwise that fit my general idea perfectly. I definitely hope to collaborate on future projects.
I had the pleasure of working with Pat as he simplified and finished conceptualizing a logo for my landscape and potting company (Naturally Rooted). From the beginning, Pat was professional, communicative and a pleasure to work with. He was understanding, accommodating, patient and gave honest helpful feedback. When we met up, he gave us the run down of his creative process and really made us feel acknowledged and involved in what our final product was going to look like. The logo is exactly what I envisioned! I would not hesitate to work with or recommend Fatica Design to anyone in need of design services!
Jeff Overfield
Joe Lambert
Owner: Figure Ground Productions
OWNER - Naturally Rooted
Patrick is always a pleasure to work with on projects. He is prompt and professional with his work and more importantly he is full of ideas! I have worked with him on logo design, company branding, and a direct mail campaign. He listens carefully to your needs and wants and then gets to work with his design and artistic skills to create a marketing image that stands out among the crowd. Whether you’re looking for a new logo, company branding, or a marketing message his designs will help grow your business! He is truly a creative mastermind.
We came to Patrick Fatica with a half-done web series and a vague idea about how we wanted to market it. Fatica Design helped us find our graphic identity - and as an added bonus we have a brilliant logo to boot. As we’ve taken meetings, shown the project to people, and ultimately found a home for it the art that Patrick created was front and center, often seen before the episodes themselves. Having a logo that really pops and gets the idea across very quickly as we do made all the difference.
ThinkLiveBe Team at Keller Williams
Kathryn Stelljes
Ben Rock
Owner: 20 Seconds to Live Productions
Patrick Fatica designs larger than life creative concepts, none larger then our Olympia Bigfoot campaign in the Pacific Northwest. The ability to transform an idea into visually stunning creative platforms, simply from a phone conversation, shows why we trusted Patrick with our first call.
Patrick killed it. Working with Patrick is somewhat surreal. He was able to manifest my thoughts even when I wasn’t able to verbalize them. The mark of a great designer is knowing your audience (in my case the client) and give them what they want, but still make it entirely their own. Patrick has this in spades. Completely professional, and a great guy to boot. 11 stars.
Tyson Deines
Musician – Bring Back Joel
Senior Account Manager – Connectivity Marketing and Media
DJ Hamilton
It was a complete pleasure working with Patrick! He developed a logo that perfectly reflected my brand and had an impressive step-by-step process so that you knew exactly what to expect when working with him. I have worked with other designers in the past, and this, by far, was the best experience and the best result I have ever had.
Creative Emporium
Becca Basic
Patrick is a versatile artist with unique style and technique. Along with his paintings, the graphic design work that he has put out for numerous business’s/projects speaks for itself. I own the Fish Out of Water Sushi Food Truck and Pat designed our logo which has helped my business thrive.
Al Ruiz
Owner – Fish Out Of Water Sushi
Patrick was an absolute delight to work with. Our project required buy in from multiple stakeholders and his combination of creativity and respect for the organization and the project allowed us to create a great logo. His communication was clean and crisp, and I’d love to work with him at any time!
Ricardo Rodriguez
President:Friends of Levitt Pavilion Orlando